N06: Communication
In a negotiation
process, clear and effective communication is a must, in both verbal and
nonverbal. To achieve negotiation goals and to resolve conflict between two
parties, negotiators need to know that there are 5 different categories of
communication that negotiators could discuss. Firstly, The partied can exchange
offers, counteroffers, and motives of each party. Secondly, the parties can
share information to each other about alternatives to a negotiated agreement.
The parties could share information on evaluations of success; outcomes or even
their positive reactions to the outcomes. Also, the parties could discuss about
‘ social accounts’, which is explaining things to the other party. Lastly,
negotiators can make a discussion about the negotiation process.
Language to use
in a negotiation is also important. Negotiators need to communicate well and
effectively. Negotiators need to use the language that make messages more
credible and compelling, as well as showing “attending behavior”, their
expressions, body language and tone of voice.
At last, to
improve communication in negotiation, the parties have to know how to ask good
questions to each other in order to get all needed information, and use those
questions to turn difficult negotiations into an easy task. Negotiators have to
listen the other party’s thoughts and feeling, priorities, preferences and
importantly, understand other party’s more completely by using “role-reversal
techniques” which is letting themselves to be in other’s position.
Question
1.What is the
importance of communication in negotiation?
Communication processes, both verbal and
nonverbal, are critical to achieving negotiation goals and to resolving
conflicts. Negotiation is a context for communication subtleties that influence
processes and outcomes.
2.What is
communicated during Negotiation?
- Offers,
counteroffers, and motives
- Information
about alternatives
- Information
about outcomes
- Social
accounts
- Explanations
of mitigating circumstances
- Explanations
of exonerating circumstances
- Reframing
explanations
- Communication about process
3. How People
Communicate in Negotiation?
Selection of a communication channel
1.
Communication is experienced differently when it occurs through different
channels
2. People
negotiate through a variety of communication media – by phone, in writing and
increasingly through electronic channels or virtual negotiations
3. Social
presence distinguishes one communication channel from another. The ability of a
channel to carry and convey subtle social cues from sender to receiver
Use of language
1. Logical
level (proposals, offers)
2.
Pragmatic level (semantics, syntax, style)
Use of nonverbal communication
1. Making
eye contact
2.
Adjusting body position
3.
Nonverbally encouraging or discouraging what the other says.
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